We are delighted to finally be able to talk about a very exciting opportunity for ReachOut mentees.
Ear to the Ground marketing agency and Fresh Base production company were working together on a brand new campaign that would allow young people to work on a full day video and photo shoot for the launch of a new collaboration.
The best bit? The collaboration was between Manchester City and England football player Raheem Sterling and American sports brand New Balance.
So, six former ReachOut London mentees who were mentored between 2014-2019 ventured up to Manchester (on a very very early train) with ReachOut Project Officer, Mehmet.
The day was full of brilliant experiences for each of the young people and the opportunity to learn from industry professionals some of the tricks of the trade. Freelance photographer, Lee, imparted his wisdom about getting into the industry later than most and how this job allows him to combine his absolute love of sports with his creative passions.
The different roles and routes into careers allowed the young people to appreciate just how important ReachOut’s character strengths are in the working world (and we all had to use our Self Control to not spill the beans before the campaign was launched!).
ReachOut mentee, Richie, spent the day working with the styling team to make sure that Raheem looked perfect for his big New Balance debut (we think he did a very good job). Meanwhile, mentees Dasian and TJ, were asked to step in as Sterling’s doubles while they set up lighting and cameras. They were both absolute naturals in front of the camera but quickly learned it was a lot harder and more tiring than it looked!
The day wasn’t all about Raheem though and each young person was interviewed about their experiences at ReachOut and the day itself. The boys were fully kitted out with New Balance gear including brand new New Balance trainers.
Ear to the Ground will continue to support the ReachOut mentees beyond the campaign. These young people are also set to become part of the first cohort for ‘ReachOut+’ which will support young people aged 16-19.
You can check out the full campaign here and see the all the hard work ReachOut mentees put in!